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Writer's pictureAlessandro Gomes

World Cup 2026: The Largest and Most Complex Event Management Ever!

The FIFA World Cup is the most anticipated tournament for football fans worldwide. And in 2026, this iconic sporting event will bring a series of exciting changes. For the first time in history, the competition will be held in three countries: Canada, the United States, and Mexico. With the inclusion of 48 teams, the 2026 FIFA World Cup promises to be one of the most thrilling and competitive editions of all time.


The World Cup is the most coveted object among soccer players (Franck Fife/AFP)
The World Cup is the most coveted object among soccer players (Franck Fife/AFP)


The Host Countries of the 2026 FIFA World Cup

The selection of three host countries for the 2026 FIFA World Cup was an innovative decision by FIFA. This new approach will allow more cities and stadiums to participate in the tournament, providing a unique experience for players and fans. In total, there will be 16 host cities spread across the three countries. In the United States, matches will be held in cities such as Seattle, San Francisco, Los Angeles, and New York. Mexico will host games in Mexico City, Guadalajara, and Monterrey. Canada, on the other hand, will host matches in Vancouver and Toronto.


Dates and Format of the 2026 FIFA World Cup

Although the exact dates of the tournament have not been announced yet, the final of the 2026 FIFA World Cup is scheduled to take place on July 19. This time, the competition will return to its traditional June and July period, following the experience of hosting the event in November and December 2022 in Qatar due to weather conditions.

With the increase in the number of participating teams, FIFA has decided to adopt a new format for the tournament. The 2026 FIFA World Cup will feature 48 teams divided into 12 groups of four teams each. In addition to the top two teams from each group, the eight best third-placed teams will also advance to the knockout stage. This change will provide more opportunities for teams to showcase their talent and ensure exciting matches from the early stages of the tournament.


The Economic Impact of the 2026 FIFA World Cup

The FIFA World Cup is one of the most lucrative sporting events globally, and the 2026 edition will be no different. FIFA expects to generate approximately $58.5 billion from the tournament, representing a 50% increase compared to the total revenue of the Qatar World Cup. These impressive numbers demonstrate the economic importance of the event and how it can boost the economies of the host countries. Moreover, the 2026 FIFA World Cup promises to attract thousands of tourists and boost the tourism sector in the involved countries.


Host Countries and Their Previous Experiences

While Mexico has already hosted the World Cup twice, in 1970 and 1986, Canada is preparing to host the tournament for the first time in its history. The United States, on the other hand, has previously hosted the competition in 1994 and is eager to welcome the world's best players once again. The combination of these three nations will bring rich cultural diversity and a unique atmosphere to the 2026 FIFA World Cup.


The Host Selection Process and Bids

The host selection process for the 2026 FIFA World Cup had some twists and turns. Initially, the process was supposed to start in 2015 but was delayed due to allegations of corruption in previous tournaments. After the resumption of the process, two bids were submitted: the joint bid from Canada, the United States, and Mexico, and Morocco's bid. Following the FIFA Congress vote in 2018, the joint bid was chosen as the tournament's host.


Expansion to 48 Teams and the New Tournament Format

One of the most significant changes in the 2026 FIFA World Cup is the expansion to 48 teams. This FIFA decision aims to increase inclusion and provide more opportunities for teams worldwide to participate in the tournament. With the inclusion of more teams, the tournament will be even more competitive and thrilling. The new tournament format, featuring 12 groups of four teams and the inclusion of the best third-placed teams in the round of 16, will ensure exciting matches from the beginning of the tournament.


Expectations for the 2026 FIFA World Cup

The 2026 FIFA World Cup promises to be a sporting event of epic proportions. With the combination of three host countries, a new tournament format, and the inclusion of more teams, football fans can expect exciting matches, talented players, and unforgettable moments. Furthermore, the economic and cultural impact of the tournament on the host countries will be significant, leaving a lasting legacy for football and the North American region.


The Comprehensive Case Study for Event Managers

The 2026 World Cup presents some complexities that make it an important case study for event managers. Here are some of them:


  1. Scale and magnitude: The World Cup is one of the largest sporting events globally, involving 48 teams and thousands of players, officials, fans, and members of the press. Managing the needs and expectations of so many stakeholders in multiple host cities requires meticulous planning and efficient coordination.

  2. Logistics and infrastructure: Organizing an event of this magnitude requires robust infrastructure and careful logistics planning. It is necessary to ensure suitable stadiums, sufficient accommodations, efficient transportation, enhanced security, and support services such as catering and entertainment to meet the demands of the event.

  3. International cooperation: The World Cup involves collaboration between different countries and governments, as host cities may be located in different countries. Coordinating efforts, ensuring compliance with international regulations, and overcoming cultural and language barriers are significant challenges for event managers.

  4. Risk management: Large-scale events like the World Cup are subject to various risks, such as security, public health, natural disasters, transportation issues, and even geopolitical issues. Event managers must be prepared to identify, assess, and mitigate these risks, ensuring the safety and well-being of all involved.

  5. Public expectations: The World Cup attracts a global audience passionate about football. Event managers face the challenge of meeting the public's expectations in terms of game quality, stadium experience, television broadcast, entertainment, and other demands related to the fan experience.


The 2026 FIFA World Cup is an important case study for event managers as it provides an opportunity to learn from the complexities involved in organizing an event of global magnitude. By analyzing the challenges faced by organizers and the strategies adopted to overcome them, event managers can gain valuable knowledge and practical insights into handling large-scale and complex events. This can help them refine their skills and approaches in future events.

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