Strategic Event Management: The Pillar of Business and Social Success
- Alessandro Gomes
- Dec 22, 2023
- 2 min read
Events have transcended mere celebrations to become powerful tools for promotion, innovation, and sustainability worldwide. In a landscape where strategic management stands out as the pillar of success, visionary companies are recognizing the critical importance of this element in creating impactful events. But what is the weight of management in the success formula of an event?

The Power of Strategic Management: The Key to Success
A successful event is not only the result of memorable moments but also of meticulous planning and execution that strategic management provides. According to experts, management accounts for approximately 70% of the success of an event. This significant number underscores the crucial need to approach every detail with focus and commitment, from the beginning of the process to the final execution.
MBO7 and Continuous Updating with Market Trends
In this context, MBO7, a company specializing in strategic event management, stands out for its continuous attention to the market and its trends. MBO7 understands the importance of staying updated to apply the best practices and actions during the conception and execution of events. By closely monitoring changes in the business and social landscape, MBO7 ensures that its clients benefit from the latest innovations and strategies, guaranteeing the success and relevance of each event.
Why Hire a Specialized Company?
Hiring a company specializing in event management is not just an option but a strategic decision for those looking to successfully promote their company, service, product, or social action. These companies bring not only expertise and experience but also align their values with sustainability and innovation, two key elements for impactful events.
The Importance of Sustainable Models
Integrating sustainable practices into events is not just a trend but an imperative necessity. In addition to contributing to environmental preservation, sustainable models add value to the company's image, meeting the expectations of an increasingly conscious audience. Sustainability is no longer a choice; it is a requirement for successful events.
5 Essential Tips for Your Event's Success
Detailed Planning: Invest time in the planning phase, considering all aspects of the event, from choosing the venue to partnering with suppliers committed to sustainability.
Community Involvement: Integrate the local community into the process, strengthening bonds and creating a lasting social impact.
Strategic Partnerships: Forge successful partnerships with companies that share values of innovation and sustainability, ensuring an event aligned with your goals.
Participant Experience: Plan memorable experiences for participants, focusing not only on entertainment but also on an emotional connection with the brand.
Impact Measurement: After the event, evaluate the social and environmental impact, using this data to enhance future editions and reinforce the commitment to sustainability.
Conclusion: The Revolution of Strategic Events
In summary, strategic management is the foundation upon which successful events are built. Hiring a specialized company that understands the importance of innovation, sustainability, and detailed management is the key to not only hosting an event but also leading a successful narrative that resonates in history. Strategic events not only happen; they transform and leave a lasting positive impact.
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