In this article, we will explore some tips and strategies for being authentic and natural in networking. We'll cover how to prepare your "movie trailer," tell relevant stories, engage effectively in conversations, and ask unexpected questions. Let's find out how to create a true and attractive image of yourself, ensuring you are remembered positively in your professional interactions.
Preparing the "Trailer for Your Film"
When introducing yourself to someone at an event or meeting, it is common to ask: “What is your profession?”. This is a valuable opportunity to make a good first impression and spark the other person's interest. Instead of simply responding with an everyday description, such as "I'm an accountant", try to create a short slogan or narrative sequence that represents your professional identity.
An example of how to create this "trailer for your film" is to mention the name of your company and briefly explain what it does. For example: "I am responsible for running the Sales Engine, where we collaborate with other companies to create and optimize their sales engines." This concise and engaging response arouses the interlocutor's curiosity and conveys a clear and objective professional image.
Telling Relevant Stories
Stories have an incredible power to connect people and convey messages authentically. In the context of networking, telling relevant stories can be an effective strategy for demonstrating your character, leadership skills and motivation.
There are four types of stories that every business leader should keep in mind: success stories, failure stories, funny stories and famous stories. Each of these stories can be used at specific times to convey different aspects of your personality and professional experience.
For example, during an interview with a potential client, telling a story of failure can demonstrate humility, a passion for learning, and the ability to deal with challenges. On the other hand, success stories can be used to reinforce your credibility and gain the trust of an already acquired customer.
Engaging Effectively in Conversations
Effectively engaging in conversations during networking events is essential to creating meaningful and lasting connections. A useful strategy is to imagine each conversation as having four forward gears and one reverse gear.
In first gear, make a quick conversation as you prepare to wrap up the topic. For example, mention that the event is great and there are lots of interesting people to meet. This creates an "exit door" to the conversation if there is no immediate connection.
In second gear, exchange information about what you do, using the "your film trailer" previously prepared. This is an effective way to pique the other person's interest and start a more in-depth conversation.
In third gear, share a little more about your work, but avoid falling into the trap of talking too much. Remember that less is more and that it is important to listen carefully to what the other person has to say.
In fourth gear, go deeper and try to identify whether the person you are talking to could be a good fit for your business or whether you can help them in some way form. Ask relevant questions about the person's core concerns and share how you could work together.
If, at any point, you realize that the person is not a good fit for your business, back up politely and gently. Thank you for taking the time to talk, shake hands and move on, looking for new networking opportunities.
Asking Unexpected Questions
Asking unexpected questions is a powerful strategy to stand out during networking. These questions can lead people to reflect, share their true feelings, and establish a deeper connection.
To prepare unexpected questions, it is important to keep in mind the problems and solutions that may arise in the future. For example, ask the person what three big changes they would make in their field if they could. This question reveals the person's perspective and allows you to establish a more meaningful discussion.
It is essential that these questions are asked genuinely and based on your natural curiosity. Show genuine interest in how the other person would answer challenging questions, such as "What would happen if your company failed?" How would you feel about that? What would you say to the employees?". These questions can reveal a person's mindset and values, establishing a deeper, more authentic connection.
Be Authentic and Natural
In all the strategies presented, authenticity and naturalness are the key to success in networking. Don't try to be someone you're not. Allow your personality to shine during interactions by avoiding calculated movements or gestures that could create an artificial image.
Remember that authenticity is one of the most valued characteristics in professional relationships. Be genuine, share your experiences, and show genuine interest in other people's stories and opinions. This way, you will establish meaningful and lasting connections, building a solid and beneficial network of relationships for your career.
In short, being authentic and natural in networking is essential to establishing genuine and lasting connections. Prepare your “movie trailer,” tell relevant stories, engage effectively in conversations, and ask unexpected questions. Be true to yourself and others, and you will build a valuable and authentic network of relationships.
Remember: be authentic, be natural and be yourself!
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